Parks for Clark: A Digital Reimagining
The Design Team was responsible for creating the overall visual theme for the new Parks Foundation of Clark County website and brand identity. We began this process by creating a mood board depicting bright colors and engaging scenery that included people, animals, and a typical Pacific Northwest feel. In conjunction with the mood board we created a color palette that would help enhance and maintain the intended emotion of the website. Our vision was to design a digital environment that would evoke senses of excitement, playfulness, and sophisticated whimsy. Furthermore, our team developed a logo suite designed for multiple uses across a variety of marketing platforms including digital media as well as print media. Each logo variation maintains brand integrity while allowing for creative use. The Design Team was paramount in helping the other teams maintain the new Parks Foundation of Clark County brand identity across all aspects of this project. We monitored color usage, font use, image type, logo use, and iconography. Our team also created a style guide detailing the proper application of each design element.
View finished project here: https://parksforclark.org/